WH Smith, a well-known name on British high streets since the Victorian era, is undergoing a major transformation. The retailer has agreed to sell its high street stores to Hobbycraft-owner Modella Capital in a £76 million deal. These 480 stores will be rebranded as TGJones, marking a significant shift in the company’s retail presence.
Continuation at Key Travel Locations
While WH Smith stores on high streets, shopping centres, and retail parks will transition to TGJones, the iconic WH Smith name will remain at airports, railway stations, and hospitals. These travel-focused locations, which contribute most of the company’s revenue, will continue to operate under the original branding.
The Heart of British Retail
The rebranding reflects Modella Capital’s strategy to revitalise the chain while maintaining familiar services such as Post Office counters and Toys “R” Us concessions. The transition is expected to bring new product ranges and store upgrades while preserving the retailer’s longstanding connection with UK shoppers.
Strategic Implications
- High street WH Smith stores will rebrand as TGJones.
- The WH Smith name remains at travel hubs like airports and train stations.
- The sale includes 480 stores and 5,000 employees under new ownership.
- Modella Capital aims to modernise the retail experience while preserving customer loyalty.
The transition to TGJones marks a new chapter for a retailer that has been part of the UK shopping experience for over two centuries. Stay updated on how the new brand will shape the future of high street shopping.